Red Bee Sponsors AVTpro to Advance Audio Description Standards

OOONA, a leading provider of professional management and production tools for the media localization industry, announced today that Red Bee Media will be sponsoring the AVTpro certification in audio description. This partnership underscores Red Bee Media’s commitment to promoting high-quality access services for, and with, blind and low-vision audiences.

AVTpro (https://avtpro.ooona.net) is the first-ever professional qualification in media localization, designed to set industry standards and highlight the expertise of media professionals. Endorsed by media localizers, independent translators, researchers and academics, the certification allows professionals to distinguish themselves in an increasingly competitive market. Designed by media experts and backed by leading media companies, AVTpro plays a crucial role in establishing best practices for media localization.

“We are impressed by the work that has gone into AVTpro’s subtitling certifications and are eager to see a similar program launched for audio description,” says Tom Wootton, Head of Access Services at Red Bee Media. “As pioneers in the audio description field, we are committed to raising the profile of this essential access service. Supporting AVTpro aligns with our mission to advance industry standards, promote inclusivity and improve media accessibility for all.

Wayne Garb, OOONA co-founder and CEO, welcomed Red Bee Media’s sponsorship: “We are delighted to have Red Bee join the AVTpro team, supporting the development of professional certification in audio description. We also look forward to continuing our collaboration with Red Bee on enhancing the OOONA Audio Description tool. Certification reflects the growing maturity of the market and, with the European Accessibility Act coming into full effect this June, now is the perfect time to establish industry-wide recognition for audio description expertise.”