W4tchTV partners with Dubformer to streamline video distribution through AI-powered dubbing of factual shows
(New York, January 8) Dubformer.AI, the premier AI-driven dubbing service for the broadcast media, was able to localize 16 YouTube documentaries by W4tchTV using in-house solutions.
The first project included seven titles, totaling 697 minutes, with translations from English and French to Brazilian Portuguese, German, and LatAm Spanish. The second project featured 1,267 minutes of dubbing to Brazilian Portuguese, Italian, Russian, and Castilian Spanish.
A veteran in YouTube media localization with over ten years of expertise, W4tchTV offers a revenue-sharing model for third-party multi-genre content. The company aimed to boost volumes, enhance quality, and accelerate the speed of content translation through a partnership with Dubformer AI.
“We have been experimenting with AI dubbing tools since the early days and are aware of their limitations for certain types of content,” said Samuel Zaslavsky, CEO of W4tchTV. “In our quest for an end-to-end localization service that seamlessly blends AI with the human touch, we’ve tested various solutions. With Dubformer, we witnessed a significant improvement in the quality and emotional variability of synthesized voices.”
As part of the project, Dubformer used its in-house technology, including Automatic Speech Recognition (ASR), Text-to-Speech (TTS), Voice Biometrics, Machine Translation, and more.
The AI dubbing was complemented by the Human Touch platform, where professional proof-listeners reviewed and refined AI-generated content to guarantee a superior level of quality.
“The broadcast media is actively leveraging YouTube and other UGC (User-Generated Content) platforms, where traditional localization approaches prove inefficient,” said Anton Dvorkovich, CEO of Dubformer. “These platforms require large volumes of content with unpredictable monetization. Our approach empowers media companies to cut video localization costs by 30-50% without compromising on translation volume and broadcast quality.”
The global UGC industry generated $4.7 billion in 2022 and is anticipated to reach $71.3 billion by 2032, posting a CAGR of 31.6% from 2023 to 2032.
About Dubformer:
Dubformer is an Amsterdam-based AI-powered solution that delivers broadcast-level quality dubbing and voice-over services to the media industry. The company leverages unique in-house technology, pairing it with the human touch. Dubformer supports 70+ languages and 1000+ voices.
About W4tchTV
W4tchTV is a Paris-headquartered multi-platform video distribution company for cinema and TV rights holders. With a portfolio of more than 20,000 videos, W4tchTV reaches out to around 50 million subscribers on YouTube, Facebook, and Dailymotion.
