VSI Group enhances theatrical and home entertainment capabilities in Spain

London, UK (28 May 2024). VSI Group continues to invest in its owned and operated  global studio facilities with the latest round of investment focused on the Spanish  market. In collaboration with Dolby, VSI recently upgraded their expansive Atmos studio  in Madrid to the latest standards for Dolby Atmos Theatrical and Home Entertainment.  This investment also extended to their Barcelona-based facility with the addition of a  state-of-the-art Atmos Home Entertainment mixing room. 

VSI Group COO Cornelia Al-Khaled shared, "As part of VSI’s strategy to focus on the  high-end episodic and theatrical markets, we are proud to expand our Dolby Atmos  services to another VSI territory. We continue to invest in technologies that enhance the  viewers’ entertainment experience and engagement. Immersive audio, like Dolby Atmos  Home Entertainment, is appropriate for the best content out there and is one of the  capabilities that we are keen to provide to our customers whenever they want to give  the viewers a different, captivating experience of being drawn into the space and being  part of the action, whatever the media." 

VSI has a long-standing commitment to the Spanish dubbing market. They have had an  established presence since 2016 and currently boast 9 recording rooms in Barcelona  and Madrid. Managing Director for VSI Spain Pilar Lapena-Lazaro commented, "It's  great to see how much we have invested in upgrading the capabilities of our Barcelona  and Madrid facilities over the past year and a half. I'm truly pleased with the team's  efforts and look forward to our continued growth." 

VSI Group Studio and Systems Support Director Pete Lewis added, "We knew at some  point the market would be ready for Dolby, so when we built the Madrid Theatrical  Atmos room a few years back, we kept this in mind. With the latest upgrades, we've  increased the flexibility of the room ensuring our talented team can get the most out of  the latest tools and workflows, which is great to now see in action. At the same time, we  upgraded another of the mix rooms in Barcelona to Dolby Atmos Home Entertainment with an amazing monitoring system to match setups in other Group locations such as  Madrid and London." 

For more information on VSI’s global studio footprint, visit: www.vsi.tv/studios. 

About VSI

VSI provides language localisation and media services, including lip-sync dubbing, voice over, subtitling, translation, transcreation and more, in over 80 languages worldwide.  Founded in 1989 and headquartered in London, VSI owns and operates 27 studio  facilities across Europe, the US, the Middle East and Latin America, with trusted  partnerships in Asia. VSI works across a wide range of sectors, from broadcast, VOD,  theatrical and gaming to corporate and creative. Find out more at vsi.tv.