Spherex showcases global age rating insights at Pepcom’s Digital Experience! at CES
Las Vegas – January 3, 2023 – Spherex, a global entertainment technology and data company, will demonstrate Spherexgreenlight™, which is its revolutionary expert-in-the-loop artificial intelligence (AI) and machine learning (ML) solution, at Pepcom’s Digital Experience! at CES.
Spherexgreenlight™ opens borders for content. Using AI, the technology highlights culturally sensitive and objectionable scenes and predicts how a movie or TV show will be perceived by audiences worldwide. Spherexgreenlight™ ensures that studios, TV networks, and streamers reach the broadest audiences in each local market, comply with content regulations, and avoid censorship – all while protecting their brand reputations and identity – to maximize the value of content.
Led by CEO/Co-Founder Teresa Phillips, Spherex set out over a decade ago to develop the world’s first cultural playbook for Media & Entertainment. Through mining thousands of policy manuals, historical literature, local film/TV classifications, current affairs, judiciary decisions on sensitive topics (e.g., LGBTQ, sexual violence, self-harm, drug use, and more) in 100+ countries, Spherex has created an enterprise system for screening and annotating content.
While understanding content in video remains a high hurdle in AI, Spherex has implemented a multi-modal architecture that analyzes image/video, audio signals, and text as inputs to generate a unique fingerprint of a title. The content analysts at Spherex hand-curate these models based on specific pieces of content like subjects, objects, events, actions, sounds, words, tone, and more.
Spherex’s ML-based rules engine is the controller that determines how territory-specific rules are applied accurately to a given title’s cultural fingerprint. Blending AI and ML systems with a comprehensive understanding of the cultures and complexities present in the global regulatory environment, Spherex is future-proofing the media and entertainment industry while keeping up with the unprecedented international growth in video content, distribution, and consumption.
Where to find Spherex at CES 2023:
Pepcom
Wednesday, Jan. 4, 7:00 – 10:30 p.m.
Location: Caesars Palace
ABOUT SPHEREX
Spherex is a global entertainment technology and data company transforming how media and entertainment enterprises create, adapt and deliver film and television to audiences worldwide through expert-centered AI and machine learning. With unmatched expertise in cultural adaptation, ratings, metadata and title monitoring, Spherex works with the world’s largest media companies, movie studios, networks, distributors and streamers to build larger audiences, speed up content discovery, drive more video views and generate higher revenue. Learn more at www.spherex.com.
