PFT launches CLEAR® AI to simplify the Foreign Language Mastering process
September 19, 2022
Offers extraordinary convenience, speed, and faster time to market
Los Angeles – September 19, 2022: Multi-platform content fulfillment demand from the library continues to grow exponentially. Fulfillment encompasses activities that include the most appropriate content identification, determination, and creation of missing material, aligning all pieces of content, including video, audio, and text artifacts, and developing ready-to-distribute masters. Our clients believe these activities are highly laborious, time-consuming, and expensive when done at scale. As this includes custom work & massive coordination between internal studio teams and global vendors, resulting in an extended timeline, a slower go-to-market, and delayed monetization.
Introducing CLEAR® AI to simplify the Foreign Language Mastering process:
Assisting the mastering team in creating international masters with AI tools to help human mastering efforts offering convenience, speed, efficiency, and faster time to monetization.
Automatically identifies languages in dubs, subs, and on-screen text
Identifies metadata and segments to master from multiple versions
Compares versions and determines the best master to conform
Helps conform foreign language assets (dubs and subtitles) even across multiple frame rates
Automatically creates forced narration files that can be localized
Identifies and packages foreign language master in the specified format
“A powerful combination of identifying languages and content segments, comparing versions, conforming, and packaging masters using AI boosts operational productivity by at least 3X. This makes the process simple and as easy as possible for both businesses and editors”, said Murali Sridhar, SVP and Head of Product Management at PFT. “With an AI-driven approach, Foreign Language Mastering works at exceptional scale and speed like never before.”
Use CLEAR AI® to create fully localized foreign language file masters for distribution in multiple international territories. Experience 60-75% reduction in editorial/conform effort, gain efficiencies, speed, and faster time to market.
Mastering Made Easy.
About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR®, for the Media & Entertainment (M&E) industry. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the Cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major M&E companies like Walt Disney-owned Star TV, Hearst Television, Channel 4, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, Cricket Australia, BCCI, Indian Premier League and more.
PFT is the technology subsidiary of Prime Focus, a global leader in M&E industry services. For more information, visit www.primefocustechnologies.com
Press Contacts:
T Shobhana
SVP and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com
