New EGA Study Reveals Insights into Viewer Preferences for Dubbing Styles in English-Language Content

A recent study conducted by EGA has revealed insights into viewer preferences for English dubbing accents in both the United Kingdom and the United States. The study focused on traditional American-accented dubbing, British-accented dubbing, and native Italian-accented English dubbing, aiming to provide insights into audience behaviors and preferences in consuming dubbed content.

The study revealed insights across different English dubbing styles:

• Participants across all groups reported high enjoyment rates of dubbed content.

• While preferences for different dubbing accents varied slightly, overall enjoyment remained consistently high.

• Preferences for subtitles versus dubbing varied among participants.

• The majority of participants found the accents authentic.

For further details on the study's findings, please refer to the full report.