VITAC to ‘make words work’ with best-in-class AI captioning and translation at IBC 2024.
DENVER, COLORADO — August 2, 2024 – The largest provider of captioning products and services in North America, VITAC, will be showcasing the latest AI technologies and solutions in live captioning and subtitling, live multi language translation and dubbing and localisation on stand 6.C29b at IBC 2024, Amsterdam, September 13th-16th 2024.
VITAC, a Verbit company, helps the world’s leading broadcasters, cable networks, and streaming platforms ‘make words work’ by turning spoken audio and video into accessible and actionable text, across different regions and in a variety of languages. At IBC 2024, the VITAC team will demonstrate their full range of media access products, tailor-made for the media and entertainment industry, including:
AI-powered captioning with Captivate
VITAC’s new, proprietary AI-powered solution, Captivate™, combines industry leading technology with decades of experience to provide high-accuracy captions at a fraction of the price of traditional human-generated captions. Built in-house by transcription, speech, and machine learning experts, Captivate is trained using diverse language models enabling it to understand languages, accents, and speech patterns better than generic ASR engines. In addition, VITAC’s language experts prepare and train the system before, during and after events to ensure consistently accurate results. At IBC2024, VITAC will demonstrate the power of their captioning engine, showcasing live video from both US and UK customers, and offer visitors a chance to test the product, live.
Live machine translation for multi-language content
In today’s global M&E market, producers and content creators need to appeal to diverse audiences, including those who speak different languages. This is especially important for the upcoming European Accessibility Act, where multi language captioning and subtitling for live events is required. At IBC 2024, VITAC will demonstrate live captioning in six languages on their stand, showing how they are uniquely poised to offer these services.
Localisation and audio description solutions
Content creators from reality TV to YouTubers and gamers are realising that localisation not only expands their audience, but it also improves their bottom line. VITAC will demonstrate their full package of services for this market including captioning, localisation, audio description and scripting on their stand at IBC 2024.
“While other AI captioning companies provide either an engine or a service, VITAC is unique in that we have developed our own technology and have a team with decades of experience,” said Doug Karlovits, VITAC general manager. “We’re looking forward to returning to Amsterdam for IBC 2024 and demonstrating how VITAC’s AI-powered products and solutions are ‘making words work’ for some of the biggest names in media and entertainment – and sharing a drink or two at The Beach!”
The VITAC team will host an IBC mixer event on Friday, September 13th on the RAI’s Beach at The Playground. The “Captivate and Connect Ice Breaker” aims to bring together senior representatives responsible for localisation and accessibility requirements at broadcasters, streamers and content companies for informal networking, cocktails and canapes as the sun sets on day 1 of IBC 2024. IBC visitors can register their interest in attending this invitation-only event by emailing marketing@vitac.com.
Visit https://info.vitac.com/ibc-2024 to find out more or register for “The Future of Live Captioning: AI Solutions in 50+ Languages” a live webinar on 6 August 2024 that will explore AI’s role in producing live captions in multiple languages and how this technology can help meet European Accessibility Act and Ofcom requirements.
