Entertainment Globalization Association Introduces Dialogue List Standard to Revolutionize Content Localization

Los Angeles, March 20, 2024 – The Entertainment Globalization Association (EGA) introduces the Dialogue List Standard, a pioneering initiative aimed at revolutionizing the content localization landscape. This standardization effort addresses the growing need for uniformity and precision in dialogue list creation, a critical component of the localization process.

In an era marked by soaring demands for localized content and the accompanying challenges, the Dialogue List Standard sets out to establish a definitive framework that optimizes efficiency, accuracy, and clarity for all stakeholders involved. By providing industry-wide guidelines and best practices, this standard seeks to foster enhanced collaboration among localization professionals, streamline the dubbing process, and ultimately elevate the quality of localized content for global audiences.

"The Dialogue List Standard represents a significant leap forward in our industry's efforts to enhance the localization process," said Bobby Johar, EGA President and Global Managing Director at Blu Digital Group. "By establishing clear guidelines and best practices, we are empowering localization professionals to deliver content that resonates with audiences worldwide, while also improving workflow efficiencies."

The scope of the Dialogue List Standard extends beyond mere exchange formats, as it outlines a comprehensive structural blueprint and format for dialogue list creation. It encompasses cataloging dialogues, defining character attributions, and scene annotations in a standardized manner. Each entry is meticulously crafted to ensure specificity and consistency, thereby enhancing the overall localization experience.

"As content continues to evolve and reach global audiences, it is imperative that localization standards evolve as well," commented Andrei Constantinescu, EGA Working Group Lead for the Dialogue List Standard and Managing Director at Audio Design Digital Art. "The Dialogue List Standard not only addresses current challenges but also anticipates future needs, offering a dynamic framework that can adapt to changing dubbing landscapes."

Constructed with a global perspective, the Dialogue List Standard serves as an indispensable tool throughout the localization process, from pre-production to translation, adaptation, and recording stages. Its flexibility allows for periodic updates, ensuring continued relevance and effectiveness in an ever-evolving industry.

EGA invites industry professionals and stakeholders to embrace this initiative, as we collectively continue to strive towards a future where localized content delights and engages audiences worldwide.

For more information about the Dialogue List Standard and EGA, please visit https://www.egassociation.org. 

About Entertainment Globalization Association (EGA):

EGA is a California-based association primarily focused on building a stronger connection with the creative talent that entrusts them to “retell” their stories for audiences in different cultures and languages. Their main areas of focus are creating standardization, conducting localization research, creating industry education opportunities and celebrating high-quality localization. The organization is narrowly focused on entertainment localization as defined by audio localization (dubbing), subtitling, audio description and graphic replacement for episodic, feature-length and gaming entertainment.