No globalization company is differentiating themselves by fixing nonstandardization, in fact they are all suffering through the complexities of it. The EGA will work collectively to identify key areas of the localization the process. Working across all vectors of the globalization landscape, the EGA will evaluate the feasibility of standards for specific problem sets and drive the creation of non-competitive globalization standards. Working with other bodies like the AES, SMPTE and other groups EGA will drive ratification of standards that help artist create art and drives efficiencies. Of course standards aren’t useful if they can be accessed, so the EGA will drive adoption within the community as well. Working with partners in the hardware and software space, the EGA will facilitate these standards in tools used across the globalization ecosystem. All of this standards work will use the North Star of giving artist back the time to retell their stories, practicing their craft rather than managing complexity. Better standards, wil lead to better stories.