The entertainment industry has increasingly become a data informed business sector. This has largely been shaped by the streaming platforms and their very direct relationship to their subscribers. However, analytical insights on the impact of localization have remained largely unexplored. Working with multiple stakeholders, academic institutions and industry groups, the EGA will conduct ongoing research to gain a deeper understanding of the impact globalization has on entertainment content.
By conducting consumer insight research, case studies, and creating consumer feedback tools, the EGA will become the leading resource for quantitative data in the globalization industry. Having great data that isn’t consumable provides little actionable value. The EGA will be regularly publishing our insights through various distribution channels to ensure they can be widely put into action by creatives that love telling stories.
Leveraging the EGA’s data to understand where there are opportunities to better entertain their global audiences. By providing these narrowly focused areas of research, the EGA believes their work will become a valuable resource for anyone trying to entertain and delight global audiences.
Education is one of the best tools for driving understanding. The localization industry is extremely nuanced, shaped by the very complex cultural fabric of the regions it serves. EGA hopes to raise awareness and understanding of localization and the artistic process that allows stories to effortlessly cross borders and cultures to spread the joy of entertainment.
We will primarily focus on two types of educational efforts, those targeted at EGA membership, which will largely be professional development and inspirational education for the creative community so they may better appreciate and participate in the globalization of their stories by this industry. EGA will blend live events and self-directed online studies to offer localization professionals opportunities to improve their skills. This will include introductions to new tools, new standards, or skills like leadership and project management.
All of these opportunities will be broadly focused on creating a cadre of high calibre professionals to serve the growing needs of localization. You cannot appreciate something you don’t first understand, using similar methods, EGA will offer educational opportunities to original version creatives so they can better appreciate the journeys their stories take as they travel around the world.
No globalization company is differentiating themselves by fixing nonstandardization, in fact they are all suffering through the complexities of it. The EGA will work collectively to identify key areas of the localization the process. Working across all vectors of the globalization landscape, the EGA will evaluate the feasibility of standards for specific problem sets and drive the creation of non-competitive globalization standards.
Working with other bodies like the AES, SMPTE and other groups EGA will drive ratification of standards that help artist create art and drives efficiencies. Of course standards aren’t useful if they can be accessed, so the EGA will drive adoption within the community as well. Working with partners in the hardware and software space, the EGA will facilitate these standards in tools used across the globalization ecosystem.
All of this standards work will use the North Star of giving artist back the time to retell their stories, practicing their craft rather than managing complexity. Better standards, wil lead to better stories.
Every mature industry has a peer reviewed awards program in place to showcase the leaders in their sector. Awards provide aspirational goals, professional recognition and positive impact to the overall perception of an industry. EGA’s awards committee is tasked with creating the first truly global celebration of excellence in the arts and sciences of global storytelling. They help shape every element of the EGA awards program; including the categories for our industry, the selection process for finalists, the voting mechanisms for winners and help influence the awards events themselves. Working closely with the EGA staff and consultants, the awards committee will create an awards program that will help raise worldwide awareness to the art of localization and elevate the creative community’s appreciation for global storytelling.